Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. Affiliate marketing is the process of earning a commission by promoting other people’s  products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.

Although studies show that affiliate marketing isn’t easy, as you remember to foster relationships, focus on your niche, focus on a few key affiliates, and create a system that generates performance for both the advertiser and the affiliate, you can drive profit and conversions for your small business.